Maks Giordano is a digital strategist & creative. For more than 25 years, he has worked on innovation projects for iconic brands such as Apple, Lego, Red Bull and Mercedes. Giordano also particularly enjoys working with SMEs and family businesses such as Viessmann, Voith and Festo.
Maks Giordano started at ID Media AG in the "digital stone age of the 90s", won several international awards for his projects before becoming a member of the executive board of MetaDesign AG in 2000 - one of the most important design agencies in Europe. In 2003 Giordano became a founding member of Iconmobile, one of the first agencies for "mobile" worldwide. After stations in Sydney, New York, London, Tokyo and the sale to WPP, Giordano joined ProSieben in 2008 as Head of Innovation, Games & Mobile, where he was globally responsible for innovation in the executive board. Since then, sustainable transformation and "corporate innovation" have been his great passions. Among other things, Giordano teaches Innovation Management, has published two books and holds an MBA from the University of St. Gallen in Media & Communication.
Me, Myself & AI, I mean Web3
Web3 is the buzzword of the hour. But what is hype and what is hip? In his lecture, Maks Giordano explores precisely this question and explains why industrial metaverse, blockchain, DAOs and NFT ecosystems are not dreams of the future but will soon be part of everyday life. Using various examples, Giordano also shows how companies can already use Web3 sensibly today.